Guide to business climate action

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Guide to business climate action

Step 5: Communicate and celebrate

Measuring the success of your initiatives as they relate to your initial baselines is incredibly important for continual improvement. Reporting gives you the opportunity to not only transparently communicate your progress, but also to reflect on what worked well and what needs to be done differently. Additionally, reporting on your progress externally is a great opportunity to share your success stories and help enhance your brand.

These resources will help you report, celebrate and market your energy and environmental initiatives.

Tools & Resources

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Creating a Conscious Consumer Base

“Companies that introduce sustainable offerings face a frustrating paradox: Most consumers report positive attitudes toward eco-friendly products and services, but they often seem unwilling to follow through with their wallets.”

Link: https://sustainabilityleadership.us4.list-manage.com/track/click?u=2da36be7be73e692a5f0ebc6c&id=953555c9f6&e=6599a724fa
Author: 2019 | Katherine White, David J. Hardisty, Rishad Habib Type: Article, Case study, Guide

Canada Goose Corporate Greenwash Case Study

This report “aims to raise awareness of corporate greenwashing, drawing attention to issues that progress the trend of individualized responsibility and consumption, while concealing the social and (eco)systemic issues in the process”.

Link: https://sustainabilityleadership.us4.list-manage.com/track/click?u=2da36be7be73e692a5f0ebc6c&id=796eeed037&e=6599a724fa
Author: 2020 | James Gacek, University of Regina Type: Case study, Report

How does COVID impact benchmarking data and disclosure?

This workshop will bring highly qualified professionals with real-life experience to take a closer look at reporting in the current pandemic context. The pandemic has changed the way buildings operate and the energy needs of their occupants. Could these changes affect reporting to various monitoring, management, and evaluation programs?

Link: https://youtu.be/ZKUCCobccAg
Author: 2021 | Canada Green Building Council (CaGBC); Purpose Building, Eric Chisholm, Matthew Hirsch Type: Guide, Video

GRI Digital Reporting Tool

The tool is designed to publish sustainability data using the GRI Standards, whether the report is in accordance or with reference to GRI Standards. With this tool, organizations can customize their own set of material metrics drawn from the GRI Standards, map their data needs, and facilitate the collection of data all in one easy to use interface.

Link: https://www.globalreporting.org/services/reporting-tools/Pages/digital-reporting-tool.aspx
Author: Global Reporting Initiative, Swedish International Development Cooperation Agency, Swiss State Secretariat for Economic Affairs (SECO). Type: Guide, Tool

The Definitive Guide to Peer Coaching

Peer coaching also has the potential to be the core vehicle for managing change. Furthermore, peer coaching humanizes work, connects us, and drives employee fulfillment.

Link: https://www.imperative.com/peercoachingwhitepaper
Author: Aaron Hurst Type: Guide, White paper

Measuring and Monitoring Facility Systems

This guide has been designed to assist FMs in understanding how to establish a measuring and monitoring program by discussing investigation and documentation processes used to ensure optimized efficiency and performance throughout an organization.

Link: http://community.ifma.org/knowledge_library/m/members_only_content/1057638?baseID=0&categoryID=0
Author: 2015 | International Facility Management Association; Laurie Gilmer, Bill Conley, Maureen Roskoski, John Ringness Type: Case study, Guide

Green Marketing Gets Real

The ‘why’, the ‘what’ and the ‘how’ of sustainability communication at point of purchase.

Link: https://www.ic.gc.ca/eic/site/csr-rse.nsf/vwapj/green_marketing.pdf/$file/green_marketing.pdf
Author: Industry Canada Type: Guide

Is green marketing right for your business?

5 tips for using your green credentials to attract customers.

Link: https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/pages/green-marketing-provides-competitive-advantages.aspx
Author: Business Development Bank of Canada Type: Article

Making Effective Sustainability Claims

This white paper looks at “greenwashing” (overstating your product or company’s sustainable attributes) and “green blushing” (not saying enough about your product or company’s sustainable attributes), and discusses how companies can credibly position their sustainability programs in the marketplace.

Link: https://library.ul.com/wp-content/uploads/sites/40/2016/06/10211-SPWhite-Paper-Final.pdf
Author: 2016 | Underwriters Laboratories Type: White paper

Global Reporting Initiative (GRI) Standards

The GRI Standards are the first global standards for sustainability reporting. They feature a modular, interrelated structure, and represent the global best practice for reporting on a range of economic, environmental and social impacts.

Link: https://www.globalreporting.org/standards
Author: Global Reporting Initiative Type: Website

Your Stakeholders Are Listening, So What Are You Saying?

Understanding who your business affects and how they affect your business is key to long-term success. If you only focus on customers, you are falling way short. To truly take your business from local to national and on to global levels, you have to consider all the ways your company interacts with the world around it and, most importantly, what stories you are telling.

Link: https://www.sustainablebrands.com/news_and_views/marketing_comms/mark_roberts/your_stakeholders_are_listening_so_what_are_you_saying?utm_source=newsletter&utm_medium=communications&utm_campaign=aug23
Author: 2019 | Sustainable Brands; Mark Roberts Type: Article